The DNA of iDNA
After completing my studies in Product Development in Antwerp, I started out as a freelance designer in 1987. A few years later, I was given the opportunity to help shape the further expansion of the design department at Verhaert Design & Development.
Since late 1999, I have once again been working as an independent product developer. Over the past decades, I have built up various businesses and collaborated with product developers, manufacturing companies and clients from a wide range of sectors. This broad experience gives me a deep understanding of the entire process, from idea to finished product.
I have deliberately chosen to operate as an independent product developer and engineering partner. This enables me to work closely with my clients and to personally oversee every project, from concept and design through to engineering, prototyping and production.
Clients therefore have a single point of contact with the person who designs the product, develops the technical specifications and oversees the entire development process. This direct involvement ensures short lines of communication, swift decision-making and efficient collaboration with a clear focus on results.
Meet us
Innovation only has value if it can actually be realised. That is why I combine creativity, engineering and production expertise into a single, integrated approach.
At every stage of a project, I ask myself the same essential questions time and again:
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Is it a good idea?
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Does the innovation add real value?
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Is it technically feasible?
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Is it user-friendly and ergonomic for all parties involved?
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Is it both environmentally and economically sound?
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Can it be manufactured and reproduced?
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Does it create clear added value for the user?
Only when all these aspects are in balance does a strong product emerge. For me, that is the essence of meaningful product development: transforming innovative ideas into sustainable, feasible and valuable solutions.
Be sure to get in touch. It could earn you a lot of money or save you a lot of money!
How does meaningful innovation grow your business?
Any design should make sense to the user, certainly. But it must also make sense in terms of production technology. Achievable. And commercially meaningful. By generating profit. Or save costs. Or increase your productivity.
Meaningful innovation always contributes to the growth of your company. And that is only possible if your product or service is thought out in detail. From the first sketch to the end result. And after that. iDNA would like to think along with you about this. At every stage of development.
Our mission and vision
Our mission
IDNA's mission is to make people enjoy the products they use more. We guide companies in innovating and developing their products to the highest level. We help companies to bring a successful product to the market. We thereby stimulate economic value and society.
Our vision
Because we have a good command of the product development process, we are able to deliver a high-quality and innovative result to our customers with our best and proven insights, skills and methods.